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Customers are interested in knowing how a product is born finding out how it is made and who the people are who build it. All these elements create a story full of emotions and not self-referential a story in which the customer is intrigued empathizes and inspired. Knowing the story or the person behind the preparation of a product his passions the way he makes it adds humanity and intrigues the viewer . The foundations are thus laid for a dialogue an exchange of opinions that will lead the customer to feel included in company communication. Let the people who are part of your company talk although your users are looking for information on products or solutions to their problems.

I am sure they also want to identify their interlocutors know them by name see their photograph discover their story. They look for people they can trust and with whom they can build a relationship figures they Digital Marketing Service can identify with figures who like them experience defeats joys pains emotions difficulties successes. Storytelling to present a product the next time you have to present a new product don't limit yourself to describing its characteristics tell the story behind it start by listening to customer needs talk about the problem you faced and how you packaged a product made in a specific way tells what worked immediately and what instead needed refinement.



This communication will add value to your story and pique the interest of your future customers. Finally I remind you that it is important to coordinate story telling with an adequate content marketing strategy . Discover the web marketing services davide posteri web marketing I help companies generate new sales opportunities via the web. I like to support entrepreneurs in defining their value proposition in creating a site capable of responding to visitors' needs and in designing web marketing strategy.
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